The best length of a social media marketing explainer video is less than 2 minutes, as it’s enough time to convey a brand message, leaving no chance for getting the viewers bored.
Social Media Marketing Explainer Video
The modern online media space is over-saturated, and standing out from the crowd has become a new challenge for brands. An animated explainer video for social media can be the solution you are looking for. Spice up your online business presence with impressive animation presenting your business as an innovative brand that thinks outside the box.
Explain Ninja is a leading animated explainer video production company based in Warsaw, Poland. Our team can help you convert your ideas into an exciting animated video.
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What is an animated explainer video?
An animated explainer video has become a powerful marketing tool for user engagement, customer loyalty, brand awareness, and conversions. It is a short video (30-120 seconds long, on average) using animation to explain complex business ideas more creatively and innovatively.
Startups, SMBs, and large enterprises use it to promote their brand, advertise services and products, and announce events.
Why animated explainer videos are so effective for social media
Quickly grab attention 
A social media marketing explainer video grabs the viewer’s attention more effectively than any other content type and transfers a brand message within several minutes.
Highly engaging 
Outstanding illustrations, animations, and sound design turn a video into an exciting story that engages people and motivates them to explore the brand that stands behind all this.
Appeal to emotions 
Fun characters, a beautiful style, and exciting stories interact with the human psyche and create an emotional appeal to the viewers. Brands can use this effect to set a more personal connection with their customers.
Enhance your brand 
You can use an explainer video in social media marketing to increase brand awareness. Using animated logos, branding colors, and the company’s tagline in the video can help you build its influence on the web.
Great shareability 
One of the most significant advantages of a social media management video explainer is its shareability. Users are more likely to share the content that is fun, entertaining, and original.
Mobile-friendly 
Animated social media explainer videos are usually mobile user‑friendly, as they look organically on any devices and screens. It allows you to cover a broader audience and strengthen your brand positioning.
Versatility 
A social media marketing explainer video is a versatile content type that enhances brand performance across different social channels and user devices.
The social media power of
animated explainers
The social media marketing power of animated explainer videos is tremendous. The video is the most popular content type among modern users, especially on social networks. Combined with fantastic animation, an explainer video can boost your brand online presence, sparking the wave of engagement and discussions on social platforms. There are 1.97 billion monthly active users on Facebook, 1 billion on YouTube, 600 million on Instagram, and 300 million on Snapchat.
Social media explainer videos can help you reach a larger audience because around half of all mobile traffic comes from videos.
Do you have more questions about the benefits of animated videos for social media marketing?
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Our animated explainer video
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Why partner with Explain Ninja?
Learn more about why it's worth to create your next explainer video with us.
The award-winning video production team
Our team brings together creative illustrators, experienced animators, professional voice artists, and directors with rich expertise in the animation industry. The results of our work are featured on Clutch, The Manifest, and other major B2B ranking platforms.
Extensive expertise and domain knowledge
Since its establishment in 2013, Explain Ninja has produced animated explainer videos for more than 400 companies, including startups and big brands like Google, Atlassian, Pipedrive, Codio, Bolt, and MyTaxi.
Collaboration with talented voice artists
We are collaborating with a vast network of talented voice artists around the world. You can choose a language, accent, and voice that will resonate with your target audience and best suit your animated video.
FAQ About Social Media<br>Explainer Videos
What is the best length for a video?
What are the steps in video production?
These primary animated explainer video production steps are briefing, scripting, storyboarding, illustrations, voice-over, and animation.
What are the main types of explainer videos?
The main types of social media marketing videos include 2D animation, 3D animation, motion graphics, whiteboard animation, live-action, and screencast.