Explainer video marketing is a practice of brand promotion using videos that describe the company’s products and services at the different stages of the customer journey.
Animated Video for Advertising
Animation has become the most effective sales and marketing medium available for businesses today. They can incorporate animated videos into a digital marketing strategy to draw the customer's attention, increase brand awareness, and skyrocket conversion rates.
Explain Ninja, one of the top animation production studios in Poland, can help you navigate through a whole creation process.
Get info & PricingWatch Showreel
What is an explainer video?
An explainer video is a short video that describes the company's services, products, and processes using animation. The length of an average explainer video ranges from 30 seconds to 3 minutes, depending on the purpose of the video, the placement, and the client's business goals.
All you need is to define goals, find a professional video production company, and introduce a completed video to the right audience and in the right place.
Benefits of explainer video marketing
Better ranking on Google 
A relevant animated video attracts the visitor's attention and makes them spend more time on a web page than on average. It lets Google know that your site contains highly valuable content and boosts it in the search results.
Attention-grabbing 
Animation makes the advert look more appealing and eye‑catching. It amplifies the power of influence in marketing and advertising due to its ability to grab the user's attention. An explainer video for network marketing can help brands stand out from the competition and win the customer's loyalty.
Increasing conversions 
Adding an immersive explainer video enhances user experience and provides an impressive first-look. 73% of online consumers are more likely to buy a product or service after seeing an engaging explainer video.
Compelling elevator pitch 
An animated explainer video can make your elevator speech even more exciting and compelling. An adventurous storyline, stand-out character design, beautiful illustration, and a persuasive script will do wonders with your conversions.
Shareability 
One of the biggest advantages of the video is its shareability. An explainer video spiced up with the animation is even more attractive to users. It encourages them to share it across social channels like entertaining or educational content.
Reflection of your brand's culture 
Companies can use a video marketing explainer to reveal their brand identity and promote core values. An animated video is a perfect medium for brand storytelling. An explainer video incorporated in advertising, social media content, website, and email marketing helps build a strong brand image.
Brand awareness 
Explainer video marketing is an actionable practice that can help you boost brand awareness. Businesses can promote their logos, company’s values, and other brand identity details in an animated video on social media or websites to build a remarkable online presence.
Where to use
explainer videos?
- Landing page
- Sales pitches
- Trade shows
- Email marketing
- Online advertising
- Social media channels
What makes our marketing videos resonate with your audience
High quality
High quality is our top priority in animated video production. We adhere to the best practices and techniques to deliver the result that will exceed your expectations.
Precise targeting
Before we dig into the video production process, our experts conduct target market and audience research to understand your customers better. It helps us craft well-targeted animated explainers.
The right rhythm
Timing and pace are crucial considerations in explainer video production. We conduct many tests and iterations to choose the rhythm of the video that suits your storyline.
Branding
Branding is an essential part of a marketing commercial. At Explain Ninja, we create animated logos, character design, and kinetic typography that emphasize your brand uniqueness.
Clear message
We create a script that delivers a clear message to customers, evokes their interest in a brand, and encourages them to learn more about the offering.
Case studies
Why Brands Choose Explain Ninja
Affordable prices
We offer affordable prices and deliver the video of excellent quality within your pre-defined budget.
Fast delivery time
At Explain Ninja, we have highly efficient and streamlined project management processes that ensure a fast turnaround.
International reputation
Explain Ninja has earned an international reputation as it serves companies worldwide and is rated among the top video production companies on a global scale.
Experienced team
Our company brings together senior professionals with extensive expertise in animation, illustration, and video production.
FAQ about business explainer videos
What is explainer video marketing?
What are the types of explainer videos?
The most popular types of explainer videos are 2D animation, 3D animation, whiteboard animation, and stop motion videos.
What makes a great marketing video?
A great marketing video must deliver a clear message, provide information concisely, be visually appealing, feature an original style, and reflect a brand identity.