7 Awesome Medical and Healthcare Explainer Videos to Inspire You
Animated medical videos are a great tool for promoting a hospital, private clinic, and medical services on the web via your business website or social media. Videos can be posted both on the official website and in social networks. Particular attention should be paid to social networks since medical services are a mass and socially significant product. If finances allow, the clinic may also order a corporate film that will be shown on TVs in the waiting rooms or as a video presentation of the company at specialized events and so much more.
What are Medical Explainer Videos?
Medical explainer videos are designed specially to educate the viewers by means of presenting really simplified data accessible for the understanding of folks with a non-medical background relating to a specific medical phenomenon, condition, treatment, procedure, or process, etc. These are also small videos with recommendations for preventing the most common diseases (based on search engine query statistics and others).
- The explainer logically and concisely shows a large amount of information in 2-3 minutes.
- Unobtrusively lists the benefits, motivating to purchase a product or service.
- Increases conversion and attracts customers.
- It reduces the time of sales managers to communicate with customers.
Classic overview explainer videos are ideal for showing the clinic’s capabilities, strengths, characteristics, working conditions, equipment, personal staff, etc. No need to try to fit everything into one video. It is much better to shoot 5-10 short (1.5-2 minutes) videos that will fully tell about individual details. In addition, a separate playlist can be made from such a series. One video will smoothly transit to another. Each video is like a little story with a sequel which is a great storytelling example for medical marketing campaign planning.
The Best Medical and Healthcare Video Examples of All Time
You can include a video on how to act for patients who have undergone certain diseases or how they prevent them or recommend doing so, etc. For example, what can and cannot be done for people who have had a stroke, stomach surgery, etc. It is possible to talk on any health related issues via your medical video, how people avoid and are afraid of something, how to help them recover by following simple and understandable doctor’s recommendations and so much more. Some of the most awesome medical animation video pieces are the following:
- Ballboys
This PSA featuring Marvel’s Deadpool reminds men of the importance of checking for testicular cancer. The tone of the video is everything fans would expect from the Deadpool movie franchise series. It’s extremely funny, edgy, and self-aware. The video is almost viral due to that.
2. Telehealth company
Explain Ninja has recently released a Telehealth company video explainer providing doctor consultations for everyday prescriptions.
3. Breast Cancer Now
Showing relatable scenarios is a nice trick for video success. Thus, this healthcare video explainer from the charity Breast Cancer Now speaks volumes directly to the people they always help. This is the perfect way for the video to highlight how breast cancer sufferers really feel in these familiar situations.
4. Athena Health
Athena Health represents a number of testimonial explainer videos, using different types of people from all various walks of life, meaning the company’s viewers can hopefully find someone they relate to there.
5. Couch to 5k from NHS
This simple 30-second video explains what it’s like for health and life generally to use the Couch to 5K podcasts while running.
6. World Health Organisation
The illustration style of the video is classic and using the incredible visualisation of the black dog helps viewers to understand everything without lots of medical jargon. This explainer video itself is based on a book written and illustrated by Matthew Johnstone.
7. Blood Thinners – Simple Nursing Animation by F.Learning Studio
Users often search the web for folk remedies or more information regarding the medical and pharmaceutical fields. This can also be used for a video in which to tell that self-treatment is possible, but only in simple cases, and in all other cases, the first thing to do is to do an examination or examination by a doctor in the clinic, etc.
How animated healthcare videos help businesses?
The amount of new information in the world is growing exponentially every day, and in the flow of this informational noise, long texts and standard static presentations are less and less quoted among medical entrepreneurs as high-quality marketing tools for describing a healthcare product.
Your target audience simply ignores all this and wants to understand the main essence of the product, find out why you need it, see how your product is better than competitors and buy it.
This also includes marketing kits, commercial offers and long landing pages. An explainer is a tool that contains the maximum amount of information about your product and gives it to your client in the minimum amount of time. You have already heard all this: you can clearly and visually present a large amount of information to the viewer, talk about technology, advantages, motivate to purchase a product, while this information in text form or pictures would not be so effective.
In case we’re talking about video marketing, which means we are interested in creating a huge amount of video content on an ongoing basis for medical services, we should be well aware of the top benefits of explainer videos for your particular business.
Make communication with patients more engaging
It might be difficult for medical professionals to explain complex concepts and procedures to patients or third parties. Animation helps turn complicated medical information into an engaging story that is easy to understand. In news releases, one can talk about the personal achievements of doctors and the achievements of medicine branch as a whole, about attendance by employees of specialized events, conferences, etc., as well as about new services and promotions. It’s where an explainer video about health can help.
Enhance the education of healthcare professionals
A healthcare explainer video not only helps patients understand the treatment but can also be useful for training purposes. Explainers allow benefiting your business by telling about the achievements of science in the field of medicine that are close to your clients. Talk about new products that may become available in your city or region in your clinic via videos. 2D and 3D animation explainer medical videos are often used in universities to demonstrate some health processes to students. They include interesting studies, and experiments, by giving your expert assessment of what is happening, and making a forecast based on research data in your video projects.
Conduct compelling healthcare marketing & branding
Medical videos provide a lot of freedom and great opportunities for your business growth. Healthcare marketing might be challenging as it refers to a very specific area. The video explainer animation for healthcare is a great marketing solution that allows presenting a company to target the audience creatively and increase brand awareness. It helps small and medium businesses to promote their products, services and brands on the Internet using video content. Video marketing for medical institutions, their SMM specialists, content managers and owners of small and medium businesses is a great tool for business success.
Video production process for non-standard solutions
The so-called internal projects, which can be accompanied by documentary video shooting, are gaining great popularity and bring extensive success to your business. The most common of the projects are, of course, various good deeds related to supporting people in difficult situations, supporting children, lonely elderly people and the disabled, etc. Another bright video project could be cooperation with various health clubs, fitness clubs and other sports institution which are easy to represent via meaningful animated videos. By recording a series of audio podcasts based on the use of video in business promotion, you implement the most original marketing solutions. Provide educational or sponsorship support to a rehabilitation centre and make a documentary about it. They expand your business coverage and impact.
Healthcare videos in PR
Organize marathons and forums where high scientists, doctors and MedTech entrepreneurs come forward with lectures. Speakers talk about the development of technology, the emergence and production of medicines, early methods of treating diseases, the history and prospects for the development of medicine, etc. Such events may contain videos about medicine that you can watch for free. The presentation is aimed at a non-professional audience; they meet and are interested in both adults and children. To cover a section, they choose a video lecture, turn on and explore the new knowledge in no time.
Educate people about health
Any learning process is always learning something new. The more effectively you can present this information, the faster you will educate your customers, the more sales you will receive in the same time period. With extensive expertise and deep domain knowledge, you can create any type of an explainer video about health. Explain Ninja is a creative animation video production company that have been producing animated videos for healthcare professionals and medical institutions to make their interaction with patients more engaging and empower them to educate people about health. So, with help like that, you will educate our audience faster and better and seed the business progress faster.
Attracting traffic to your website
Sounds corny but attracting traffic (PR of a product, company) and increasing conversion are also the way you may apply videos in healthcare. This is a kind of marketing or advertising universal tool that should both increase the number of leads (be popular) and increase conversions at different stages of the medical services sales funnel.
Conclusion
The video healthcare industry has many stories to tell, with content that people need to watch or hear. A video is a great tool for management, delivering clear, concise messaging and getting you positive business results, no matter what you’re trying to achieve at the moment.
You may simplify customer lending, sales analysis, automated reporting, and other things with the help of your educative videos for medics. Formation of loyalty programs and other promotion issues will be easier through meaningful video design solutions like explainer videos.
A medical explainer video about a healthy lifestyle is better if produced by a professional. And Explain Ninja team is at hand to help you at any time. The team knows how to make your investment in the explainer pay off in 2-12 (maximum) months and bring you more results faster. Create an explainer video for medical with us and level up your business.
